Learn Libromarketing from the Experts: Kerin, Hartley, and Rudelius
What is Libromarketing?
If you are an author or a publisher who wants to sell more books online, you need to know about libromarketing. Libromarketing is a term coined by David Gaughran, a bestselling author and marketing expert. He defines it as "the art and science of selling books using digital tools".
Libromarketing is not just about advertising your book on various platforms. It is about creating a loyal fan base, building relationships with your readers, providing value and entertainment, and establishing yourself as an authority in your niche. Libromarketing is also about understanding your target market, your competitors, and your unique selling proposition.
Libromarketing can help you achieve several benefits for your book business, such as:
Increase your book sales and revenue
Boost your book ranking and visibility on search engines
Grow your email list and social media followers
Generate positive reviews and word-of-mouth referrals
Enhance your brand awareness and reputation
Expand your network and influence
Create multiple streams of income
Libromarketing is not a one-time event or a quick fix. It is a long-term strategy that requires planning, execution, and evaluation. It also requires constant learning, testing, and adapting to the changing trends and preferences of the online book market.
In this article, we will share with you some of the best libromarketing strategies that you can use to promote your books and ebooks online. We will also provide you with some resources and references that will help you learn more about libromarketing and how to apply it to your book business.
How to Use Libromarketing Strategies
There are many libromarketing strategies that you can use to market your books online. However, not all of them will work for every book or every author. You need to choose the ones that suit your goals, budget, skills, and personality. You also need to experiment with different tactics and measure their results.
Here are some of the most effective libromarketing strategies that you can use to promote your books online:
Create a Compelling Book Cover
Your book cover is the first thing that potential readers will see when they browse for books online. It is also the first impression that they will have of your book and your brand. Therefore, you need to make sure that your book cover is compelling, attractive, and professional.
A good book cover should:
Capture the attention and curiosity of your target audience
Communicate the genre, tone, and theme of your book
Showcase the title, subtitle, and author name clearly and legibly
Use high-quality images, fonts, colors, and layout
Differentiate your book from other books in your niche
Convey the value proposition and benefits of your book
You can create your own book cover using online tools such as Canva or Book Brush. However, if you are not confident in your design skills or want to save time and hassle, you can hire a professional book cover designer. You can find many talented and affordable book cover designers on platforms such as Fiverr or 99designs.
Write an Engaging Book Description
Your book description is the second thing that potential readers will see when they click on your book cover. It is also the second impression that they will have of your book and your brand. Therefore, you need to make sure that your book description is engaging, persuasive, and informative.
A good book description should:
Hook the reader with a catchy opening sentence or question
Introduce the main characters, conflict, and premise of your book
Showcase the benefits and outcomes of reading your book
Use emotional triggers and sensory words to evoke curiosity and excitement
Include social proof such as testimonials, reviews, awards, or endorsements
End with a strong call to action that urges the reader to buy or download your book
You can write your own book description using online tools such as Kindlepreneur's Book Description Generator or Blurb's Book Description Editor. However, if you are not confident in your writing skills or want to save time and hassle, you can hire a professional copywriter. You can find many skilled and affordable copywriters on platforms such as Upwork or WriterAccess.
Optimize Your Book for Search Engines
Your book's ranking and visibility on search engines such as Google or Bing can have a significant impact on your book sales and revenue. Search engines are where most people go when they look for information, solutions, or entertainment online. Therefore, you need to make sure that your book is optimized for search engines.
To optimize your book for search engines, you need to:
Use keywords that are relevant to your book's topic, genre, and audience
Include keywords in your book title, subtitle, description, metadata, and URL
Create backlinks from other websites or blogs that link to your book page
Publish quality content on your book page that provides value and answers questions for your readers
Update your content regularly to keep it fresh and relevant
Use analytics tools such as Google Analytics or Amazon KDP Dashboard to track and improve your performance
Leverage Social Media Platforms
Social media platforms such as Facebook, Twitter, Instagram, and YouTube are powerful tools that you can use to build an audience and spread the word about your book. Social media platforms can help you:
Reach millions of potential readers who are interested in your niche
Share your book cover, description, reviews, and excerpts with your followers
Engage with your readers and get feedback, questions, and suggestions
Create viral content such as videos, memes, quizzes, or polls that promote your book
Run ads or campaigns that target specific segments of your audience
Partner with other authors or influencers who have large and loyal fan bases
To leverage social media platforms, you need to:
Choose the platforms that suit your book's genre, audience, and goals
Create a professional and consistent profile that showcases your book and brand
Post valuable and entertaining content that educates, inspires, or entertains your followers
Use hashtags, keywords, and tags to increase your reach and visibility
Interact with your followers and respond to their comments and messages
Follow and support other authors or influencers in your niche and cross-promote your books
Analyze and optimize your performance using analytics tools such as Facebook Insights or Twitter Analytics
Launch a Book Blog or Website
A book blog or website is a platform that you can use to showcase your book and provide valuable content for your readers. A book blog or website can help you:
Establish yourself as an authority and expert in your niche
Attract organic traffic from search engines and social media platforms
Build an email list of subscribers who are interested in your book and niche
Offer free samples or giveaways of your book to generate buzz and reviews
Sell your book directly to your readers without intermediaries or fees
Create multiple streams of income from ads, affiliates, sponsors, or products
To launch a book blog or website, you need to:
Choose a domain name and hosting service that are relevant to your book and brand
Create a professional and user-friendly design that showcases your book and brand
Publish quality content that provides value and answers questions for your readers
Use keywords, metadata, and backlinks to optimize your blog or website for search engines
Use opt-in forms, pop-ups, or landing pages to collect email addresses from your visitors
Use email marketing tools such as Mailchimp or ConvertKit to send newsletters and promotions to your subscribers
Use analytics tools such as Google Analytics or WordPress Stats to track and improve your performance
Collaborate with Other Authors and Influencers
Collaborating with other authors and influencers in your niche is a great way to expand your network and influence. Collaborating with other authors and influencers can help you:
Reach new audiences who are interested in your niche and books
Leverage the credibility and reputation of other authors and influencers
Learn from the experience and expertise of other authors and influencers
Create joint products or services that provide more value for your readers
Cross-promote your books on each other's platforms and channels
Support each other's goals and challenges as authors and entrepreneurs
To collaborate with other authors and influencers, you need to:
Identify the authors and influencers who have similar or complementary niches, audiences, and goals as you Reach out to them via email, social media, or their websites Pitch them a collaboration idea that benefits both parties Negotiate the terms and expectations of the collaboration Deliver high-quality work that meets the standards of both parties Maintain a positive and professional relationship with them Offer Free Samples or Giveaways Offering free samples or giveaways of your book is a proven way to generate buzz and reviews for your book. Offering free samples or giveaways can help you:
Increase the exposure and awareness of your book Attract more readers who are curious about your book Encourage more reviews and feedback from your readers Build trust and loyalty with your readers Create a sense of urgency and scarcity for your book
To offer free samples or giveaways, you need to:
Choose the format and length of your free sample or giveaway Create a landing page or opt-in form that collects email addresses from your visitors Use email marketing tools such as Mailchimp or ConvertKit to send the free sample or giveaway to your subscribers Follow up with your subscribers and ask them to leave a review or share their feedback Use platforms such as BookFunnel or BookSweeps to run and manage your giveaways Get Featured on Podcasts or Webinars
Getting featured on podcasts or webinars is a powerful way to showcase your book and deliver value to your listeners or viewers. Getting featured on podcasts or webinars can help you:
Reach a large and engaged audience who are interested in your niche and book
Leverage the authority and trust of the podcasters or webinar hosts
Showcase your personality, voice, and story as an author
Share your expertise and insights on your book's topic
Drive traffic and sales to your book page or website
Build relationships with the podcasters or webinar hosts and their audience
To get featured on podcasts or webinars, you need to:
Identify the podcasts or webinars that are relevant to your niche, audience, and goals
Listen to or watch some of their episodes to get familiar with their style and content
Reach out to them via email, social media, or their websites
Pitch them a guest idea that benefits both parties
Prepare for the interview or presentation by researching the topic and audience
Deliver value and entertainment to the listeners or viewers
Promote the podcast or webinar on your own platforms and channels
Participate in Online or Offline Events
Participating in online or offline events such as book fairs, festivals, conferences, or workshops is a great way to showcase your book and network with other people in your niche. Participating in online or offline events can help you:
Reach a diverse and passionate audience who are interested in your niche and book
Leverage the credibility and exposure of the event organizers and sponsors
Showcase your book cover, description, reviews, and excerpts to potential buyers
Sell your book directly to your readers without intermediaries or fees
Get feedback, questions, and suggestions from your readers
Meet and connect with other authors, publishers, agents, media, or influencers in your niche
To participate in online or offline events, you need to:
Identify the events that are relevant to your niche, audience, and goals
Apply for a booth, table, slot, or ticket for the event
Prepare for the event by creating promotional materials such as flyers, banners, bookmarks, or business cards
Attend the event and interact with the attendees and exhibitors
Promote the event on your own platforms and channels
How to Learn More About Libromarketing
If you want to learn more about libromarketing and how to apply it to your book business, you can check out some of these resources and references that we have compiled for you. These resources include books, courses, blogs, podcasts, and videos that will teach you more about libromarketing strategies, techniques, tools, and examples.
Books on Libromarketing
One of the best ways to learn more about libromarketing is to read books written by experts and practitioners in the field. Here are some of the best books on libromarketing that we recommend:
Book TitleBook Author(s)Book Description
Book TitleBook Author(s)Book Description
Marketing by Kerin, Hartley, and Rudelius (10th Edition)Steven Hartley, Roger Kerin, William RudeliusThis book is a comprehensive and cutting-edge introduction to marketing that covers traditional and contemporary concepts and practices. It presents marketing in a conversational and student-oriented style, supported by the most innovative and useful supplement package available. It also includes a chapter on libromarketing that explains how to use digital tools to sell books online.
Let's Get Digital by David Gaughran (4th Edition)David GaughranThis book is a guide to self-publishing and marketing your books online. It covers everything from formatting and editing to pricing and promotion. It also includes a section on libromarketing that teaches you how to use email marketing, social media, ads, and more to sell more books.
How to Market a Book by Joanna Penn (3rd Edition)Joanna PennThis book is a practical and actionable guide to marketing your books online. It covers topics such as branding, website design, blogging, podcasting, video marketing, social media, email marketing, and more. It also includes case studies and examples from successful authors who use libromarketing strategies.
Courses on Libromarketing
Another way to learn more about libromarketing is to take courses taught by experts and practitioners in the field. Here are some of the best courses on libromarketing that we recommend:
Course TitleCourse Instructor(s)Course Description
Libromarketing Academy by David GaughranDavid GaughranThis course is a comprehensive and in-depth training program on libromarketing that covers everything from book launch strategies to email marketing campaigns. It also includes access to a private community of authors who share tips and feedback.
Podcast TitlePodcast Host(s)Podcast Description
The Self Publishing Show by Mark Dawson and James BlatchMark Dawson and James BlatchThis podcast is a weekly show that covers all aspects of self-publishing and marketing your books online. It features interviews with successful authors and experts in the field, as well as tips and advice from the hosts.
The Creative Penn Podcast by Joanna PennJoanna PennThis podcast is a bi-weekly show that covers topics such as writing, publishing, book marketing, creative entrepreneurship, and more. It features interviews with successful authors and experts in the field, as well as solo episodes from the host.
The Book Marketing Show by Dave ChessonDave ChessonThis podcast is a weekly show that covers topics such as book cover design, book description writing, book pricing, book promotion, and more. It features interviews with successful authors and experts in the field, as well as case studies and examples from the host.
Videos on Libromarketing
Another way to learn more about libromarketing is to watch videos created by experts and practitioners in the field. Here are some of the best videos on libromarketing that we recommend:
Video TitleVideo Creator(s)Video Description
Video TitleVideo Creator(s)Video Description
How to Market Your Book Online by Chandler BoltChandler BoltThis video is a tutorial that t